![]() "When I was in Cuba I explored the Yoruba connection, finding similarities between two cultures so it made sense to trace those similarities back to the origin," said Skepta. The journey from Nigeria to Cuba represents a cultural heritage that both the brand and the artist share. In conjunction with the label’s release, Skepta and Havana Club took a trip to explore his Yoruba roots.The trip was documented in a film that follows the artist traveling from London to Nigeria where he visited Lagos, Ogun State, and the famous New Afrika shrine. Cowrie shells which figure into the traditions of both places line the Havana Club 7 limited edition border. Adire, traditional Yoruba textile patterns, appear alongside national landmarks and native animals. The specially designed label centers both Nigeria and Cuba through the use of symbols significant to each country and their shared cultures. ![]()
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